To view this licence, visit nationalarchives. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. This publication is available at https: And not only are obese people more likely to get physical health conditions like heart disease, they are also more likely to be living with conditions like depression.
We spend more each year on the treatment of obesity and diabetes than we do on the police, fire service and judicial system combined. Obesity rates are highest for children from the most deprived areas and this is getting worse.
However, at its root obesity is caused by an energy imbalance: Physical activity is associated with numerous health benefits for children, such as muscle and bone strength, health and fitness, improved quality of sleep and maintenance of a healthy weight.
We are confident that our approach will reduce childhood obesity while respecting consumer choice, economic realities and, ultimately, our need to eat. Although we are clear in our goals and firm in the action we will take, the launch of this plan represents the start of a conversation, rather than the final word.
Introducing a soft drinks industry levy Our children are consuming too many calories - and, in particular, too much sugar. As a first major step towards tackling childhood obesity, we will be introducing a soft drinks industry levy across the UK. In England, the revenue from the levy will be invested in programmes to reduce obesity and encourage physical activity and balanced diets for school age children.
The Barnett formula will be applied to spending on these new initiatives in the normal way. This is a levy on producers and importers, and not on consumers, and is designed to encourage producers to reduce the amount of sugar in their products and to move consumers towards healthier alternatives.
Many manufacturers have already taken steps to reduce the overall levels of added sugar in their drinks, but the levy will create stronger incentives for action. Alongside this plan, HM Treasury are consulting on the technical detail of the soft drinks industry levy over the summer, and will legislate in the Finance Bill We will therefore launch a broad, structured sugar reduction programme to remove sugar from the products children eat most.
This can be achieved through reduction of sugar levels in products, reducing portion size or shifting purchasing towards lower sugar alternatives. The sugar reduction programme will also work to reduce the sugar content of product ranges explicitly targeted at babies and young children.
The 4-year, category-specific targets for the nine initial categories will be published in March Progress will be measured on the basis of reductions in the sales weighted average sugar content per grams of food and drink, reductions in portion size so that these contain less sugar, or a clear sales shift towards lower sugar alternatives.
This will include reviewing reductions achieved through analysis of sales data and food composition data along with plans for further reductions. Some companies have led the way in addressing sugar reduction and it is important that existing work is recognised.
Therefore, PHE will use data as the baseline for this reduction programme.
PHE will provide an assessment at 18 and 36 months September and March on the approach adopted by industry. Government will use this information to determine whether sufficient progress is being made and whether alternative levers need to be used by the Government to reduce sugar and calories in food and drink consumed by children.
If there has not been sufficient progress by we will use other levers to achieve the same aims. Sugar reductions should be accompanied by reductions in calories and should not be compensated for by increases in saturated fat. Work to achieve salt targets should continue alongside the sugar reduction programme.
Work on saturated fat will be further reviewed in light of SACN recommendations due in Supporting innovation to help businesses to make their products healthier We want to encourage the next generation of innovation in science and technology to allow industry to create healthier, more sustainable products.
Developing a new framework by updating the nutrient profile model To help families to recognise healthier choices, we need a new way to determine which food and drink products are healthier and which are less healthy. Each food and drink is assigned a score based on working out how much sugar, fat, salt, fruit, vegetables and nuts, fibre and protein it contains.
The current nutrient profile is over 10 years old and does not reflect recent scientific advice such as the SACN report or new products introduced. Having a strong, effective model will be crucial for underpinning all areas of this plan: Therefore, PHE is working with academics, industry, health non-governmental organisations NGOs and other stakeholders, to review the nutrient profile model to ensure it reflects the latest government dietary guidelines.
This should ensure that an updated profile focuses on the most unhealthy products, rather than adversely affecting products which are consumed as part of a healthy diet.
Making healthy options available in the public sector We need to harness the true potential of the public sector to reduce childhood obesity.
Every public sector setting, from leisure centres to hospitals, should have a food environment designed so the easy choices are also the healthy ones.
Therefore, we will continue to work with local authorities and the Local Government Association to support them to tackle childhood obesity. This will include encouraging local authorities to adopt the GBSF standards, particularly in leisure centre vending machines.This action plan template can be used as a supporting tool to reach the goals in a business or marketing plan.
The goal is clearly stated at the top of the template followed by action steps below. This template provides sections to record necessary resources, potential challenges and final results.
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We coach our business clients to review their company's quarterly action plan each week. It becomes a clear accountability tool and GPS to ensure your team is focusing on the right things and.