This will make it easier for you to show the value of your work and get executive buy-in and investment. Start developing your social media marketing plan by writing down at least three social media goals. Learn everything you can about your audience Create audience personas Knowing who your audience is and what they want to see on social is key to creating content that they will like, comment on, and share.
Time-bound Though you may have only one or two concrete goals, you need to be precise about how you will achieve them through the use of media. A good strategy for making media may be multi-pronged and multi-faceted.
For example, your strategy can include one objective to raise awareness among men about why domestic violence is wrong and another that targets the broader international community, asking them to get involved by telling governments and police to enforce the laws which prohibit domestic violence.
You also need to be clear about how the media you make will help to achieve these objectives. While you may be ready to write down your objectives in this early stage of making your media strategy, you will probably want to return to this section later once you have worked through the rest of the process.
An example of a clear objective is: The next step will be to do some research, keeping your goals and objectives in mind at all times. This research may involve the following: Background research — Dig out old reports and data created by your group or affiliated partners.
Write a brief history, map out what information exists and look for new information where this is required. Previous efforts and campaigns — What have other organisations or individuals done to support this cause: Why or why not?
Doing this will help you identify what to avoid and what to pursue. Context mapping — Know what is happening right now in relation to your cause. What are the key events that have recently taken place and what are the events that will take place in the near future that may have impact?
Identify the key spokespeople for this issue and what key terms are being used by different groups. What messages relating to this issue are reaching different stakeholder groups, which messages are failing to reach them, and why?
Identify your target audience and participant communities There are generally several communities involved with an issue, and all of them can be considered stakeholders.
It is important to list all of your stakeholders, as you need to know everyone who has the power to influence your cause and help make a change. Knowing all the stakeholders will help you define your target audience and participant communities.
Types of stakeholders Allies — people and organizations who already support what you do. Adversaries — people who oppose the change you want to see.
Neutral — people whose position or attitude is unclear or who have not become actively involved in this issue.
You should map your stakeholders using these three categories and have discussions about why you see them in this way. It is only after you understand where different audiences stand that you can prioritize them according to their influence and importance in terms of your objectives.
Some of them will be active participants and some passive. Identifying these two groups will help ensure that your media is effective. For instance, if a media campaign is seeking to ensure ethical practices are adopted by mining industries, the mining industry and the government are likely to be the target audiences.
These are the people who have the power to make the changes you want to see. Communities affected by mining and national or international environmental advocates will likely be the participant communities.A social media strategy documents how a business or organization will plan, execute, and measure all social media marketing activities.
Throughout this post, . Designing a media strategy will help; this is likely to be most successful when it is done as a group, with the people involved in your overall campaign or project. The following sections break down the process of creating a media strategy document into simple steps.
Write Your Own Social Media Strategy ( ratings) Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
I often think the importance of a social media strategy on an ongoing basis can be a little overstated. Too many people look at it as a mammoth bible that should be consulted at every twist and turn to make sure that social media is staying on track.
Creating your social media strategy and tactical plan.
Noun: Strategy / A plan of action designed to achieve a long-term or overall aim. First, you need to understand what a strategy is, and isn’t it.
A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. Write Your Own Social Media Strategy ( ratings) Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.